Inside Dr. Barbara Sturm's First Boutique And Spa Launch on BOND STREET: Brian Atwood, Heron Preston, Alex Assouline and More
The German skin expert behind the skincare products used by Jason Wu, Zachary Weiss, and our very own, Igee Okafor, opened her highly anticipated store and spa on Bond Street.
Words, Delanique Millwood
Photography, Neil Rasmus/BFA
It was just last week - a group of fashion’s most coveted stars, editors, investors, and inventors gathered to celebrate the launch of Dr. Barbara Sturm’s Zero Bond Street boutique and spa. The newly designed luxury skincare oasis designed by German Architect, Tobias Freytag (Dr. Sturm’s very own brother), offers a wide range of products and services — notably, the newly launched Men’s Discovery Kit and private treatment rooms for facials and skin consultations.
Officially open to the public on May 16th, the NoHo one-stop shop welcomes all to experience and explore the products popularly known for the #SturmGlow.
During the exclusive preview of the boutique and spa, guests were treated to champagne, and cocktails featuring Sturm’s hero ingredient, Purslane. A first-hand look at one of the brand’s soon-to-launch formula - a summer inspired hydrating face mist was also well aligned.
The night continued with a dinner party at one of Manhattan’s staple restaurants, Indochine, where guests enjoyed eclectic musical selections by DJ William Grand, and were surprised with a dazzling performance by Teyana Taylor.
Dr. Barbara Sturm boutique and spa at Zero Bond Street
(670 Broadway)