Saks Celebrates Its Reimagined Men's Destination with James Harden
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BOND OFFICIAL STAFF
Photo: Yvonne Tnt/BFA
Saks Is Celebrating Renovation Within Its Men’s Business
There’s a new men’s destination and brand ambassador program.
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Last night's soiree hosted by Saks and board member James Harden was held at the extra cozy Le Chalet, an après ski-inspired lounge inside the chic L'Avenue restaurant at Saks.
Guests, including Lil Baby, Ryan Clark, and Erik Maza, floated through the chic lounge, enjoying tunes by DJ Nianga Niang, flashy photo ops, and enthused chatter with old and new friends surrounding the excitement of what's to come following the new year.
What called for such a cheerful affair? The launch of Saks Man and the unveiling of a new men's shopping experience on the seventh floor of Saks Fifth Avenue in New York. This newfangled experience sees a curated selection of ready-to-wear items by emerging and internationally sought-after luxury designers, including Bottega Veneta, Burberry, CELINE, Dior Men, and Louis Vuitton.
Photo: Yvonne Tnt/BFA
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Lil Baby attends The Ultimate Men’s Destination At Saks Launch on Thursday, January 26, 2023.
Photo: Yvonne Tnt/BFA
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Ryan Clark attends The Ultimate Men’s Destination At Saks Launch on Thursday, January 26, 2023.
The reimagined shop-in-shops experience marks CELINE's first shop-in-shop in the U.S for CELINE HOMME, Alexander McQueen's first concept shop, Burberry's first concept shop in New York City, and Palm Angels' first men's shop-in-shop in the United States.
To further expand its growing men's business, Saks has also launched The Saks Man, an invite-only men's brand ambassador program to maximize the men's customer experience.
"As our men's business continues to grow, we are excited to offer a reimagined shopping experience for our customers to discover the latest in luxury menswear at the Saks Fifth Avenue New York flagship," added Louis DiGiacomo, Senior Vice President and General Merchandise Manager of Men's at Saks. "This renovation is a testament to our continued focus on the men's category. We look forward to offering our fresh, fashion-forward perspective through the unmatched assortment available on the new floor and Saks.com."
Photo: Yvonne Tnt/BFA
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Amani Oruwariye attends The Ultimate Men’s Destination At Saks Launch on Thursday, January 26, 2023.
Photo: Yvonne Tnt/BFA
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Vardaan Arora attends The Ultimate Men’s Destination At Saks Launch on Thursday, January 26, 2023.
Photo: Yvonne Tnt/BFA
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Mustafa Kacar, Steve Gonzalez, Igee Okafor, James Harden, and Ryan Clark attend The Ultimate Men’s Destination At Saks Launch on Thursday, January 26, 2023.
Photo: Yvonne Tnt/BFA
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Erik Maza attends The Ultimate Men’s Destination At Saks Launch on Thursday, January 26, 2023.
Photo: Yvonne Tnt/BFA
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Tracy Margolies and Laura Dubin-Wander attend The Ultimate Men’s Destination At Saks Launch on Thursday, January 26, 2023.