Lenny Kravitz makes a striking debut with Jaeger-LeCoultre's Reverso Tribute Duoface Tourbillon in Pink Gold.
Read More
CAMPAIGNAndy AcimanJaeger-LeCoultre Adds Rock 'n' Roll Edge with Lenny Kravitz as Newest Brand Ambassador, Words By ANDY ACIMAN, Luxury watchmaker Jaeger-LeCoultre has recently added multi-talented artist Lenny Kravitz to its list of distinguished brand ambassadors. Kravitz's exceptional ability to merge creativity with personal expression perfectly matches the Maison's core values. His unwavering commitment to his craft is a testament to the innovative and elegant spirit that Jaeger-LeCoultre has been renowned for. In the latest campaign for Jaeger-LeCoultre, brand ambassador Lenny Kravitz is sporting the iconic Reverso Tribute Duoface Tourbillon timepiece in elegant pink gold. The exquisite watch embodies the brand's precision and technical prowess and reflects Kravitz's flair for sophistication and style. It's the perfect accessory for those seeking both form and function in their wristwear. This exquisite timepiece features a flying tourbillon and dual time-zone display, elevating the watch into a masterful work of art. Kravitz raves about the watch's versatility, stating, "It feels like it's always been there, " noting its ability to adapt to his ever-changing moods and styles. He further muses about the transformative allure of the watch, explaining how flipping it over reveals a whole new personality, encapsulating the Reverso Tribute Duoface Tourbillon's ability to evoke a sense of wonder and enchantment., In a statement, Jaeger-LeCoultre CEO Catherine Rénier applauded Lenny Kravitz's remarkable ability to move fluidly across various artistic forms and genres, which makes him the ideal embodiment of the Maison's ethos and aesthetic. Rénier expressed delight in having Kravitz as a brand ambassador, emphasizing the perfect alignment of their values. The partnership between Jaeger-LeCoultre and Kravitz seamlessly blends style and substance, resulting in a truly exceptional collaboration., Lenny Kravitz has been a devoted watch enthusiast for as long as he can remember. His lifelong fascination with timepieces was sparked by his father's impressive collection of exquisite watches, which instilled in Kravitz a deep appreciation for the intricacies of chronographs. Over the years, Kravitz has amassed an impressive trove of vintage watches, with a particular fondness for those crafted during the 1960s and '70s. His discerning eye and affinity for classic timepieces make him the perfect ambassador for Jaeger-LeCoultre, a brand renowned for its precision and timeless elegance.