What Lacoste Is Saying About Chic Sportswear In Spring/Summer 2020
Lacoste falls directly in line with the modern concepts of mixed proportions.
Words, Douglas Henry Lewis
Photography, Alessandro Lucioni
Over the last few seasons I have observed how the fashion industry has seemingly become obsessed with the concept of variations in volume, print, fabric patterns, and extraordinary color. Just one glance at a street style article and one can see that the fashion press has become more and more fearless in their decisions to piece ensembles together with an overall sense of estranged architecture. Both men and women alike can be seen strutting the streets of New York, Paris, London, and Milan wearing combinations of long, black, taffeta, pieces underneath enormous puffer coats with pointed shoulders up to here — possibly paired with stilettos with mismatched heels that were actually designed that way. In short, fashion more than ever has become about taking calculated risks. Long gone are the days of wearing a simple blue suit or little black dress along with a pair of sensible “matching shoes.” The industry today is all about mixing all of the design elements to construct never-before-seen ideas and looks.
Regarding the reveal of the brand’s Spring/Summer 2020 collection, without a doubt, it's obvious the brand is proudly continuing the expansion of its codes - codes that have been relevant since 1927: chic sportswear - while also introducing new design elements such as the incorporation of leather in the clothes, voluminous silhouettes, experimentation with intricate print designs, and the most alluring color combinations.
Lacoste SS20 show during Paris Fashion Week on Tuesday, October 1st, 2019. Photograph, Alessandro Lucioni for Lacoste.
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This look is another definite favorite throughout the collection as it showcased a magnificent flow of green tones from head to toe in forest, soft olive, and mint. Beautifully constructed and polished mint reptile loafers and that long, ’blanc,’ trench coat tied everything together brilliantly. Any gentlemen (French or not) could take the individual pieces from this look and add an air of lightness and freshness to his wardrobe instantly.
Lacoste SS20 show during Paris Fashion Week on Tuesday, October 1st, 2019. Photograph, Alessandro Lucioni for Lacoste.
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This look is certainly a stand-out from the collection with its soft blue hue and exceptionally styled accent details of forest green loafers. The black argyle V-neck sweater and camel polo tee combination paired underneath this smartly-tailored suit is a wonderful example for layering during the Spring/Summer 2020 season. Each of the pieces in this look compliment the others very well without overriding the other.
Lacoste SS20 show during Paris Fashion Week on Tuesday, October 1st, 2019. Photograph, Alessandro Lucioni for Lacoste.
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This look is an exquisite example of how Lacoste is reinventing the brand to appeal to modern fashion enthusiasts all while staying true to the essence of its French roots. The glossy, tan, three-buttoned coat is a must-have for a night out on the town in the warmer months. That red and camel colored “L” printed polo tee has healthy nods of retro inspiration and brings this entire ensemble together along with the maroon trousers. A special note to the color blocking associated with the addition of the green loafer.
This Spring/Summer 2020 collection from Lacoste falls directly in line with the modern concepts of mixed proportions — throughout the pieces as well as the diverse group of people who were chosen to walk the runway.
Both younger and older customers will certainly admire because the brand has been able to stay true to its origins of its very chic, french, and ever-so-enduring sportswear while reimagining how secure relevancy with all of the sometimes chaotic design mixing of today’s modern man of style.