New York Designers on The Future Of Men's Fashion: Michael Rubin
Words, Igee Okafor
Photography, Courtesy of Agentry PR
Every season, Krammer & Stoudt creates a collection inspired by the same kind of man. There’s that one signature that ties it all together inclusive of past seasons, and that is the heritage vintage quality attached to the brand, and how the formula is used to showcase their pieces.
The presentation itself sees models in a mock up of dessert living in Joshua Tree, California where the brand shot the collection’s look book. The visuals indicate a party scene of some sort: maybe the models were in a band, and just did their gig or maybe the they were just regular men hanging out at a motel, in their rooms, or living room areas. Either way, none of the settings distracted from the heavily influenced Captain Beefheart collection - featuring light toned corduroy, and really impressive handiwork like the glow in the dark paint on jackets.
Keeping the heritage vintage influences alive, the brand’s collection has been updated with more modern fabrics, and the silhouettes on some of them have been altered a bit.
Here’s what designer, Michael Rubin himself had to say to BOND OFFICIAL about his Fall/Winter 19 collection:
On The Krammer & Stoudt FW19 Collection:
“All my collections are loosely based on a male archetype that I try to dig out of the dust somewhere. Someone that is not so in the limelight. This season was Captain Beefheart, and sort of a transitional era in rock & roll from a late 60’s to early 70’s. That was the beginning. A lot of fabrics from Italy, and Portugal. I’ve worked in some hand done elements where I hand painted some jackets. I was looking at some 80’s Armani as well. I have this 80’s Armani jacket in the collection now that I bought at a thrift store, and hand painted the back of.
The hand painted Captain Beef Heart zig zag jackets is one of my favorites. “Zig Zag” is one of his songs.”
On The Future of Menswear According To The Krammer & Stoudt Brand:
“With the rise of streetwear, it’s really tricky. I’m trying to hit the edge of streetwear kind of, and then come back to what I am really about. I don’t want to seem disingenuous. The artist thing to do is sort of rub elbows with the trends, but then go back into your corner, and do your thing. I do draw from vintage and heritage, because those are the kind of things I collect for myself. I really like trying to bring those back to life in a different kind of way. “
