Brioni Unveils Fragrance Affair with the US Launch of Brioni Essentiel
WORDS BY,
IGEE OKAFOR
Photo: Madison McGaw / BFA
Brioni Essentiel is more than a fragrance;
it's a sensory voyage that evokes a sense of calm and well-being.
3 MINS READ TIME
On the iconic Madison Avenue, a moment of Italian luxury unfolded on Tuesday, September 12th, 2023.
Brioni Essentiel is no ordinary fragrance; it's a symphony of nature's finest ingredients crafted into an unforgettable scent. The journey begins with a captivating, lush opening that intertwines the refreshing notes of sparkling bergamot with the aromatic dance of cardamom, painting a vivid picture of sunlight streaming through verdant tomato leaves.
As the fragrance unfolds, the heart reveals its woody essence, boasting an exclusive tonka bean variety that makes its debut in perfumery. Earthy patchouli lends depth and character to this composition. At the same time, the scent journey culminates in an amber dry-down, resonating with the tranquility of two truly spiritual notes – resinous frankincense and creamy sandalwood.
Photo: Madison McGaw / BFA
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Alioune Badara Fall attends The US Launch of Brioni Essentiel on September 12, 2023.
Photo: Madison McGaw / BFA
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Brandon Murphy attends The US Launch of Brioni Essentiel on September 12, 2023.
The morning event was led by Norbert Stumpfl, Brioni's Executive Design Director, and master perfumer Clement Marx. Upon arrival, guests were immersed in an olfactory adventure guided by Stumpfl, Marx, and the Brioni team. This formal smelling experience allowed attendees to delve into the intricacies of the fragrance, unraveling its layers and nuances. It was a moment to appreciate the artistry and craftsmanship of creating such a remarkable scent.
As the morning unfolded, it was clear that Brioni Essentiel had captured the hearts and senses of all fortunate enough to attend; it was an experience, a journey into the heart of nature's treasures, expertly crafted by Brioni.
Brioni Essentiel is now available in the United States, inviting luxury connoisseurs to experience this extraordinary fragrance's natural wonders.
Photo: Madison McGaw / BFA
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Rebeka Schaer, Norbert Stumpfl, An Helena Van Hoofstat and Dorian Braxton attend The US Launch of Brioni Essentiel on September 12, 2023.
Photo: Madison McGaw / BFA
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Steve Gonzalez attends The US Launch of Brioni Essentiel on September 12, 2023.
Photo: Madison McGaw / BFA
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Jovel Roystan attends The US Launch of Brioni Essentiel on September 12, 2023.
Photo: Madison McGaw / BFA
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Jeremy Mitchell attends The US Launch of Brioni Essentiel on September 12, 2023.
Photo: Madison McGaw / BFA
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Eric Rutherford attends The US Launch of Brioni Essentiel on September 12, 2023.