A Night at Hotel Chelsea: Perfect Moment Welcomes New York
WORDS BY,
IGEE OKAFOR
Photo: Jason Lowrie/BFA
Perfect Moment’s SoHo Store Launch Toast
Perfect Moment’s new seasonal storefront is poised to become a hotspot for luxury skiwear enthusiasts, combining style with performance.
5 MINS READ TIME
With the iconic backdrop of Hotel Chelsea as its playground, Perfect Moment’s Co-Founder and Creative Director Jane Gottschalk and Grace Burns hosted an intimate dinner in honor of the brand’s first New York City store.
DJ Isabella Massenet curated a warming playlist that set a chic tone for the evening as friends and family arrived, greeted with bespoke cocktails crafted to reflect Perfect Moment's signature alpine spirit. The guest list saw the likes of Tamara Mellon, co-founder of Jimmy Choo, model Ava Dash, and actor Bryan Greenberg, to name a few.
Lively conversations and laughter punctuated the evening as dinner unfolded in a setting that celebrated both the brand’s Chamonix roots and its cosmopolitan evolution under the creative guidance of Jane Gottschalk.
Photo: Jason Lowrie/BFA
1/7
Ava Dash attends The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.
Photo: Jason Lowrie/BFA
2/7
Sarah Ahmed attends The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.
The highlight of the evening was Jane Gottschalk’s heartfelt toast, which brought the brand’s journey to life. Jane explained the inspiration behind the store’s design, which blends forward-thinking elements like AI-generated alpine backdrops with classic, cool-toned metallics to create a sophisticated wintery ambiance.
The new SoHo location showcases the Fall/Winter 2024 collection, featuring best-selling styles such as the Aurora Ski Pant, Polar Flare Jacket, and an exclusive range of Perfect Moment accessories. Designed as a seasonal destination, the store will remain open through April 2025, welcoming shoppers to discover high-performance skiwear in an immersive setting that celebrates adventure and sophistication.
This launch marks Perfect Moment's first venture into brick-and-mortar retail and cements its place within New York’s luxury landscape. It brings the thrill of the slopes to the heart of SoHo.
Photo: Jason Lowrie/BFA
3/7
Bryan Greenberg and Anderson Noël attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.
Photo: Jason Lowrie/BFA
4/7
Jake Rosenberg and Dria Murphy attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.
Photo: Jason Lowrie/BFA
5/7
Delanique Millwood, Ella McFadin, and Romilly Newman attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.
Photo: Jason Lowrie/BFA
6/7
Bambi Northwood-Blyth and Jane Gottschalk attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.
Photo: Jason Lowrie/BFA
7/7
Malcolm Carfrae, Rachelle Hruska Macpherson, Grace Burns, and Zach Weiss attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.