Exclusive 'X.O Lab' Pop-Up by Hennessy X.O and Kim Jones Takes Center Stage at NYC VIP Event


WORDS BY,

ANDY ACIMAN

 

The collaboration marks a momentous occasion in the world of high-end fashion and spirits.

The 'X.O Lab' pop-up in New York City manifests a shared vision, showcasing the fusion of art, design, and the unique sensory experience of Hennessy X.O.

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On the evening of April 26th, the highly anticipated experiential atelier by Hennessy X.O. was unveiled in the bustling neighborhood of SoHo.

The event celebrated the esteemed cognac brand's latest collaboration with Kim Jones, Artistic Director of Dior and Fendi. The pop-up marks the launch of the limited-edition bottle and masterpiece decanter, crafted with the fashion designer and an exclusive sneaker collection that seamlessly marries cognac and couture. It's a dazzling fusion of two distinct yet equally magnificent worlds.

The VIP opening night of the highly anticipated 'X.O Lab' was a star-studded affair, attended by a slew of notable creatives who came together to celebrate the pop-up launch and bask in the futuristic fusion of mixology, fashion, and design. The ambiance was complete with exclusive Hennessy X.O cocktails stirred to perfection by autonomous mechanical arms and delectable canapés courtesy of NYC institution Indochine.

 

Photo: Sansho Scott/BFA

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Emily Ratajkowski attends The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

Photo: Sansho Scott/BFA

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The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

 

Live DJ sets from Siobhan Bell and Channel Tres brought the interactive space to life, providing the perfect soundtrack for an unforgettable evening.

Notables in attendance included the stunning Emily Ratajkowski, Teyana Taylor, Dylan Sprouse and Barbara Palvin, Evan Mock, Channel Tres, Siobhan Bell, Natalie Suarez, Va$htie, Avery Wilson, Kailand Morris, Lynn Yaeger, Mickey Boardman, Ty Hunter, Nam Vom, Elena Taber, Ryan Clark, RJ King, Leigh Lezark, CT Hedden, and many more.

From Friday, April 28th to Saturday, April 29th, the Hennessy 'X.O Lab' Pop-Up will open its doors to the public in the heart of SoHo. Interactive experiences abound within the lab, with attendees invited to participate in 3D print customizations, a life-size claw machine, and exclusive giveaways.

For those looking for something extra special, exclusive X.O cocktail creation tastings by appointment are also available.

 
 

Photo: Sansho Scott/BFA

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Teyana Taylor attends The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

Photo: Sansho Scott/BFA

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Dylan Sprouse and Barbara Palvin attend The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

Photo: Sansho Scott/BFA

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Ryan Clark attends The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

Photo: Sansho Scott/BFA

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Va$htie and Emil Boye attend The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

Photo: Sansho Scott/BFA

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Polina Meshkova attends The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

 
 

Photo: Sansho Scott/BFA

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Ian Bradley attends The Exclusive X.O Lab Pop-Up by Hennessy X.O and Kim Jones on Wednesday, April 26, 2023.

 

EDITOR’S NOTE:

THIS TRANSCRIPT HAS BEEN EDITED FOR BREVITY.

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