Sean O'Pry, Marcos Fecchino and More Grace FRAME's Third Annual Modern Man Celebration
WORDS BY,
IGEE OKAFOR
Photo: Zev Starr-Tambor
The Guest List Read Like a who's who of the fashion, entertainment, and sports industries.
Notable attendees included campaign stars such as DJ Isaac Hindin-Miller, Albert Ayal, and Marcos Fecchino.
3 MINS READ TIME
On the evening of August 23rd, 2023, the streets of Greenwich Village were imbued with an air of sophistication and style as FRAME, the renowned fashion brand, hosted a cocktail event to mark the unveiling of its Fall 2023 menswear campaign.
The star-studded evening was centered around the third edition of their "Modern Man" project, a captivating fusion of a coffee table book and an inspiring campaign showcasing diverse individuals.
The festivities occurred at the elegant Golden Swan, a historic two-story townhouse with a storied past dating back to the 19th century. Erik Torstensson, the Co-Founder of FRAME, carefully chose this venue and was also one of the newly opened Golden Swan investors. The location's rich history as a haven for artists and creatives provided the perfect backdrop for an event celebrating the intersection of fashion, art, and culture. The guest list was further embellished by the presence of guests such as actors Ben Robson, Christine Evangelista, and Genevieve Angelson, athletes Conor Dwyer and Kenny Golladay, and artists like Brianna Lance and Tyler Mazaheri.
Photo: Zev Starr-Tambor
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Stan Taylor attends FRAME's Third Annual Modern Man Campaign Celebration on August 23, 2023.
Photo: Zev Starr-Tambor
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Layton Lamell attends FRAME's Third Annual Modern Man Campaign Celebration on August 23, 2023.
The event exuded a sense of camaraderie and excitement as guests mingled and enjoyed a bespoke playlist curated by DJ Isaac Hindin Miller, who also happened to feature in this year's campaign. The stylish crowd spilled out onto the streets, creating an atmosphere that encapsulated the energy and vibrancy of FRAME's brand ethos.
Central to the celebration was the launch of the Modern Man campaign's latest edition, featuring 25 remarkable individuals who encapsulated the brand's aesthetic and spirit. The campaign, beautifully photographed by Erik Torstensson himself, showcased a diverse lineup of athletes, actors, artists, and influencers, including NBA players Bobby Okereke, Brandon Ingram, and Rudy Gay, tennis player Taylor Fritz, tattoo artist Jonboy, and SNL's Michael Longfellow, among others.
Erik Torstensson eloquently summarized the campaign's essence: "The common thread is style, not fashion. The diversity and cross-section of talent was integral to the project – this is how the world looks, what you see when you walk down Mercer." This sentiment perfectly mirrored the evening's ambiance, where different worlds converged under style and creativity.
The celebration concluded with attendees departing, clutching coveted copies of the Modern Man coffee table book, a tangible memento of an evening that epitomized the fusion of fashion, art, and culture. As the night ended, it was clear that FRAME's third annual Modern Man campaign had celebrated style and successfully woven together a tapestry of personalities and talents that mirrored the diverse tapestry of the world itself.
Photo: Zev Starr-Tambor
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Erik Torstensson attends FRAME's Third Annual Modern Man Campaign Celebration on August 23, 2023.
Photo: Zev Starr-Tambor
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Jacquelyn Jablonski attends FRAME's Third Annual Modern Man Campaign Celebration on August 23, 2023.
Photo: Zev Starr-Tambor
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Marcos Fecchino attends FRAME's Third Annual Modern Man Campaign Celebration on August 23, 2023.
Photo: Zev Starr-Tambor
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Coco Bassey attends FRAME's Third Annual Modern Man Campaign Celebration on August 23, 2023.
Photo: Zev Starr-Tambor
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Josh Peskowitz attends FRAME's Third Annual Modern Man Campaign Celebration on August 23, 2023.