Courvoisier Transports New York Creatives to Jarnac With Help From British-Nigerian Artist, Yinka Ilori
WORDS BY,
COLE HABERSHAM
Photo: Astrid Stawiarz / Courvoisier
Artist, designer and storyteller Yinka Ilori, Maison Courvoisier’s newly appointed Ambassador of Joy, poses in front of his art installations at Courvoisier’s “We Found Joy” experience on March 3, 2022 in New York City.
The dinner experience transported guests—who just an hour prior were chilled by New York winter winds—to summertime in France.
Recording artist Leven Kali, closed out the evening covering “Pass the Courvoisier,” a classic by none other than Busta Rhymes.
2 MINS READ TIME
On a Thursday evening last week, Maison Courvoisier, the house of Courvoisier Cognac, launched “We Found Joy,” an immersive campaign experience unveiling a new bottle design, with help from global creatives Rashida Jones, Vladimir Mukhin, Moses Boyd, Betina Du Toit and Yinka Ilori.
The campaign launched with an event, including a chic cocktail hour and immersive three-course dinner in Chelsea, New York, attended by friends of Courvoisier, including Fashion designer and founder of Fifteen Percent Pledge Aurora James.
Opening the dinner with a few words, Actress Rashida Jones said, “We could all use some joy right now.”
Photo: Astrid Stawiarz / Courvoisier
1/4
Maison Courvoisier’s "We Found Joy" experience on March 3, 2022 in New York City. The immersive event series brings the beauty of summer in Courvoisier's home of Jarnac, France to life.
Attendees were then led to a dining room enveloped with floral installations and a single table for one hundred, designed by British-Nigerian multidisciplinary-artist Yinka Ilori, Courvoisier’s newly appointed Ambassador of Joy.
Ilori’s installation design was “inspired by nature and his trips to Jarnac, France - what he saw when he went there,” said Nicolas Ricroque, Head of Global Marketing, Courvoisier. “The table is the river that flows by our house. The sound and the flowers that you see, the greenery, is inspired by landscapes and sensations of the vineyards in the summertime in Jarnac.”
The dinner experience transported guests—who just an hour prior were chilled by New York winter winds—to summertime in France, complete with an explosive color palette, soothing sounds and an elegant menu featuring Courvoisier cocktails paired with each course; a crowd favorite was The Gala, a refreshing blend of Courvoisier VS and Sparkling Lemon Tonic with a Lemon wheel for garnish.
Following dinner guests were treated to a surprise performance by recording artist Leven Kali, who closed out the evening covering “Pass the Courvoisier,” a classic by none other than Busta Rhymes.
Photo: Courvoisier
2/4
Aurora James poses at Maison Courvoisier’s "We Found Joy" experience on March 3, 2022 in New York City.
Photo: Courvoisier
3/4
Actress, writer, producer and director Rashida Jones, hosts Maison Courvoisier’s "We Found Joy" experience on March 3, 2022 in New York City.
The table is the river that flows by our house. The sound and the flowers that you see, the greenery, is inspired by landscapes and sensations of the vineyards in the summertime in Jarnac
Photo: Astrid Stawiarz / Courvoisier
4/4
Leven Kali performs during Maison Courvoisier’s "We Found Joy" experience on March 3, 2022 in New York City. The immersive event series brings the beauty of summer in Courvoisier's home of Jarnac, France to life.