Brioni Unveils Fragrance Affair with the US Launch of Brioni Essentiel

PARTIES

Sep 28

Written By Igee Okafor

WORDS BY,

IGEE OKAFOR

Brioni Essentiel is more than a fragrance;

it's a sensory voyage that evokes a sense of calm and well-being.

3 MINS READ TIME

On the iconic Madison Avenue, a moment of Italian luxury unfolded on Tuesday, September 12th, 2023.

Brioni Essentiel is no ordinary fragrance; it's a symphony of nature's finest ingredients crafted into an unforgettable scent. The journey begins with a captivating, lush opening that intertwines the refreshing notes of sparkling bergamot with the aromatic dance of cardamom, painting a vivid picture of sunlight streaming through verdant tomato leaves.

As the fragrance unfolds, the heart reveals its woody essence, boasting an exclusive tonka bean variety that makes its debut in perfumery. Earthy patchouli lends depth and character to this composition. At the same time, the scent journey culminates in an amber dry-down, resonating with the tranquility of two truly spiritual notes – resinous frankincense and creamy sandalwood.

***Photo: Madison McGaw / BFA***
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*Alioune Badara Fall attends The US Launch of Brioni Essentiel on September 12, 2023.*

***Photo: Madison McGaw / BFA***
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*Brandon Murphy attends The US Launch of Brioni Essentiel on September 12, 2023.*

The morning event was led by Norbert Stumpfl, Brioni's Executive Design Director, and master perfumer Clement Marx. Upon arrival, guests were immersed in an olfactory adventure guided by Stumpfl, Marx, and the Brioni team. This formal smelling experience allowed attendees to delve into the intricacies of the fragrance, unraveling its layers and nuances. It was a moment to appreciate the artistry and craftsmanship of creating such a remarkable scent.

As the morning unfolded, it was clear that Brioni Essentiel had captured the hearts and senses of all fortunate enough to attend; it was an experience, a journey into the heart of nature's treasures, expertly crafted by Brioni.

Brioni Essentiel is now available in the United States, inviting luxury connoisseurs to experience this extraordinary fragrance's natural wonders.

***Photo: Madison McGaw / BFA***
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*Rebeka Schaer, Norbert Stumpfl, An Helena Van Hoofstat and Dorian Braxton attend The US Launch of Brioni Essentiel on September 12, 2023.*

***Photo: Madison McGaw / BFA***
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*Steve Gonzalez attends The US Launch of Brioni Essentiel on September 12, 2023.*

***Photo: Madison McGaw / BFA***
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*Jovel Roystan attends The US Launch of Brioni Essentiel on September 12, 2023.*

***Photo: Madison McGaw / BFA***
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*Jeremy Mitchell attends The US Launch of Brioni Essentiel on September 12, 2023.*

***Photo: Madison McGaw / BFA***
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*Eric Rutherford attends The US Launch of Brioni Essentiel on September 12, 2023.*

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EDITOR’S NOTE:

THIS TRANSCRIPT HAS BEEN EDITED FOR BREVITY.

Igee Okafor

Contributing to the pioneering of modern male culture stays engrained in the essence of the brand. The goal is to create opportunities that allow the furthering of positive self-image, truth, and entrepreneurship in collaboration with enthusiasts and brands that resonate with the same ethics.

Igee Okafor is looking to create an inclusive community where every man acts upon the urge produce the best versions of themselves through an assembly of the most excellent in style, grooming, and culture.

Igee Okafor, Founder and Editor-In-Chief of BOND OFFICIAL, is a determined business man and personal style connoisseur whose significant point of view on essential articles of men’s clothing has sealed his position as an industry authority.

Born and raised In Lagos, Nigeria, Igee moved to the United States alongside his family to further his learning experience. In 2013, he moved to New York City to attend St. John's University where he studied Business And Marketing.

With a keen interest and enthusiasm for cultural endeavors that lie in music, fashion, food, and travel, Igee started contributing articles as an intern for Jones Magazine and the Source in the spring Of 2014. In 2015, he worked directly under CEO Of Nylon Media And Socialyte at the time, Daniel Saynt. In continuing efforts to tackle digital marketing while also running www.igeeokafor.com full time as a men’s style blog, Igee successfully secured collaborations with some of the industry's most respected tastemakers including MR PORTER, GQ, Carl F. Bucherer and more.

Igee has since positioned himself as a distinguished exemplar of conviction, entrepreneurship and artistry.

http://www.igeeokafor.com