A Night at Hotel Chelsea: Perfect Moment Welcomes New York

PARTIES

Nov 18

Written By Igee Okafor

WORDS BY,

IGEE OKAFOR

Perfect Moment’s SoHo Store Launch Toast

Perfect Moment’s new seasonal storefront is poised to become a hotspot for luxury skiwear enthusiasts, combining style with performance.

5 MINS READ TIME

With the iconic backdrop of Hotel Chelsea as its playground, Perfect Moment’s Co-Founder and Creative Director Jane Gottschalk and Grace Burns hosted an intimate dinner in honor of the brand’s first New York City store.

DJ Isabella Massenet curated a warming playlist that set a chic tone for the evening as friends and family arrived, greeted with bespoke cocktails crafted to reflect Perfect Moment's signature alpine spirit. The guest list saw the likes of Tamara Mellon, co-founder of Jimmy Choo, model Ava Dash, and actor Bryan Greenberg, to name a few.

Lively conversations and laughter punctuated the evening as dinner unfolded in a setting that celebrated both the brand’s Chamonix roots and its cosmopolitan evolution under the creative guidance of Jane Gottschalk.

***Photo: Jason Lowrie/BFA***
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*Ava Dash attends The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.*

***Photo: Jason Lowrie/BFA***
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*Sarah Ahmed attends The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.*

The highlight of the evening was Jane Gottschalk’s heartfelt toast, which brought the brand’s journey to life. Jane explained the inspiration behind the store’s design, which blends forward-thinking elements like AI-generated alpine backdrops with classic, cool-toned metallics to create a sophisticated wintery ambiance.

The new SoHo location showcases the Fall/Winter 2024 collection, featuring best-selling styles such as the Aurora Ski Pant, Polar Flare Jacket, and an exclusive range of Perfect Moment accessories. Designed as a seasonal destination, the store will remain open through April 2025, welcoming shoppers to discover high-performance skiwear in an immersive setting that celebrates adventure and sophistication.

This launch marks Perfect Moment's first venture into brick-and-mortar retail and cements its place within New York’s luxury landscape. It brings the thrill of the slopes to the heart of SoHo.

***Photo: Jason Lowrie/BFA***
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*Bryan Greenberg and Anderson Noël attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.*

***Photo: Jason Lowrie/BFA***
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*Jake Rosenberg and Dria Murphy attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.*

***Photo: Jason Lowrie/BFA***
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*Delanique Millwood, Ella McFadin, and Romilly Newman attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.*

***Photo: Jason Lowrie/BFA***
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*Bambi Northwood-Blyth and Jane Gottschalk attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.*

***Photo: Jason Lowrie/BFA***
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*Malcolm Carfrae, Rachelle Hruska Macpherson, Grace Burns, and Zach Weiss attend The Perfect Moment Dinner at Hotel Chelsea on Tuesday, October 15, 2024.*

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EDITOR’S NOTE:

THIS TRANSCRIPT HAS BEEN EDITED FOR BREVITY.

Igee Okafor

Contributing to the pioneering of modern male culture stays engrained in the essence of the brand. The goal is to create opportunities that allow the furthering of positive self-image, truth, and entrepreneurship in collaboration with enthusiasts and brands that resonate with the same ethics.

Igee Okafor is looking to create an inclusive community where every man acts upon the urge produce the best versions of themselves through an assembly of the most excellent in style, grooming, and culture.

Igee Okafor, Founder and Editor-In-Chief of BOND OFFICIAL, is a determined business man and personal style connoisseur whose significant point of view on essential articles of men’s clothing has sealed his position as an industry authority.

Born and raised In Lagos, Nigeria, Igee moved to the United States alongside his family to further his learning experience. In 2013, he moved to New York City to attend St. John's University where he studied Business And Marketing.

With a keen interest and enthusiasm for cultural endeavors that lie in music, fashion, food, and travel, Igee started contributing articles as an intern for Jones Magazine and the Source in the spring Of 2014. In 2015, he worked directly under CEO Of Nylon Media And Socialyte at the time, Daniel Saynt. In continuing efforts to tackle digital marketing while also running www.igeeokafor.com full time as a men’s style blog, Igee successfully secured collaborations with some of the industry's most respected tastemakers including MR PORTER, GQ, Carl F. Bucherer and more.

Igee has since positioned himself as a distinguished exemplar of conviction, entrepreneurship and artistry.

http://www.igeeokafor.com