Dennison Watch Company Marks a New Era with the A.L.D. Collection
RELAUNCH
the brand reclaims its place in horology, offering a new generation of collectors a chance to wear Its legacy.
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Words By ANDY ACIMAN
Photography COURTESY OF DENNISON
Emmanuel Gueit, a revered figure in modern horology, lends his legendary design skill to the A.L.D. Collection. Best known for crafting the Audemars Piguet Royal Oak Offshore and Rolex’s 1908 collection, Gueit has shaped the landscape of watchmaking for decades. His collaborations with Piaget, Rolex, and Audemars Piguet have established him as a creative force, and his latest work with Dennison feels like a master returning to his roots. The A.L.D. collection is a tribute to the art of fine watchmaking, drawing inspiration from the cushion case designs of the 1960s. Each of the eleven models presents a family of historical design and modern sensibilities, with intentional materials and refined details. It’s a collection that speaks to both the past and the future in a way only Gueit could envision.
The A.L.D. Collection, named after the visionary Aaron Lufkin Dennison balances Dennison’s distinctive precision and the sleek, minimalistic design demanded by today’s discerning watch enthusiasts. These timepieces, stripped of excess, embody a quiet confidence—timeless, yet unmistakably modern.
The A.L.D. Collection brings together bold materials and clean design in a subtle yet striking way. Each model tells its own story through the combination of natural stone dials and refined finishes, balancing heritage with modern appeal.
For example, The Tiger Eye in Gold features a captivating Tiger Eye stone dial, encased in a gold PVD cushion case. Its earthy tones and natural shimmer give the watch a sense of understated luxury. The Malachite in Stainless follows with a vibrant green Malachite stone dial, offering a fresh, grounded feel inside a sleek stainless steel case.
For something with a touch of the dramatic, the Lapis Lazuli in Stainless showcases the deep blue hues of the Lapis Lazuli stone dial, framed by cool stainless steel for a bold, classic look.
