Emporio Armani Returns to Soho
STORE OPENING
Experience the Charm of Emporio Armani at its New Soho Store in the Historic Cast Iron District
4 MINS READ TIME
Words By RICHARD O’NEAL
Photography COURTESY OF EMPORIO ARMANI
Brace yourselves, fashion enthusiasts! The iconic Emporio Armani is back in the heart of Soho, and we couldn't be more thrilled. Located at 134 Spring Street, right amid the enchanting Cast Iron District, this new store marks the brand's sensational return after bidding farewell to its former West Broadway location in 2000. With its art galleries, quirky charm, and vibrant international vibe, Soho sets the perfect stage for Emporio Armani's universal and cosmopolitan spirit.
If one thing reaffirms Emporio Armani's love affair with New York, it's their new autumn/winter 2023/24 advertising campaign, shot by the brilliant Gregory Harris. The campaign features striking black-and-white photographs, capturing models against the backdrop of the breathtaking Manhattan skyline. It's a heartfelt tribute to the iconic Emporio Armani Magazine, a constant companion on our fashion journey.
Photo: Gregory Harris for EMPORIO ARMANI
You know it's significant when Giorgio Armani himself shares his excitement about the return to Soho. He says, "To me, Soho represents the essence of New York, the relentless energy of the city that never sleeps and is constantly reinventing itself. A city on the rise once again after a few tough years. Here, in the most authentic downtown, style, ideas, and creativity are born and intertwined with an immediacy mirrored in its unmistakable architecture, now firmly etched into the collective imagination. I return to this district with enthusiasm and newfound awareness. Never invasive, my new Emporio Armani shop fits seamlessly into the context, paying homage to the urban landscape and reflecting our unwavering commitment to sustainability."
As you walk into the flagship store, get ready to be transported to a world of timeless elegance. This one-level wonder covers a generous area of 420 square meters and boasts street-facing windows that beckon you in with a welcoming allure. Housed within a captivating early twentieth-century building, the store's architectural style is awe-inspiring, featuring an eye-catching trompe l'oeil eagle design on the side – a true conversation starter.
What's even more endearing is how Giorgio Armani and his team of architects have lovingly preserved the building's original features. The exposed brick walls pay homage to the area's identity, harmoniously blending with the ornate metal ceiling, cast-iron columns with capitals, and authentic dark oak floor. It's like stepping into a fashion time capsule, where history meets contemporary brilliance. The natural light streaming through the long skylight at the back gently illuminates the accessories area, adding a touch of magic.
You are in for a delightful surprise as Emporio Armani boldly showcases their collections right in the center of the store. Embracing the brand's ever-evolving spirit, thematic sets with clever lighting arrangements regularly come to life, showcasing the diverse themes of the collections and their unique messages. It's a mesmerizing dance of style and creativity that keeps you on your toes.
As you explore the men's and women's clothing and accessories collections, you'll find yourself enchanted by the curated selection of watches, eyewear, and jewelry, all reflecting Emporio Armani's authentic contemporary lifestyle.
And here's the icing on the cake – to celebrate their triumphant return to Soho, Emporio Armani has a unique 90s-inspired collection! There are impeccably tailored dinner jackets, coats, and formal Prince of Wales suits with a contemporary twist for the guys.
Welcome back, Emporio Armani – you've been sorely missed!
