Paul Smith's Latest Muse: Actor Matt Smith for AW23 and SS24 Campaigns
CAMPAIGN
Matt Smith steps into the frame as more than just a model; he becomes a storyteller of British fashion.
2 MINS READ TIME
Words By RICHARD O’NEAL
Photography COURTESY OF PAUL SMITH
In a harmonious convergence of British elegance and modern style, the latest campaign by renowned fashion house Paul Smith brings together the illustrious talents of actor Matt Smith and the iconic designer himself. The beloved Doctor Who, The Crown and House of Dragon star effortlessly stepped into the role of brand ambassador, breathing life into the classic Paul Smith aesthetic with a contemporary twist. This dynamic partnership recently took center stage at Paul Smith's SS24 Paris men's show in June, solidifying their alliance.
The campaign ingeniously plays with the synergy of the two Smiths, as Paul Smith joins Matt in a captivating shot that pays homage to the designer's Spring/Summer 1994 campaign. This creative interplay bridges the gap between past and present, underlining the enduring essence of Paul Smith's designs.
Reflecting on the partnership, Matt Smith expressed his admiration for the fashion virtuoso: "Paul Smith has provided classic, inventive, and colorful tailoring for years. At its heart is the brilliant legend that is Paul Smith himself. To work with him and get to know him personally has been a complete honor. He continues to push boundaries in life and art making Paul Smith a consistently iconic British brand. Not to mention utterly stylish."
In return, Paul Smith warmly acknowledged Matt's effortless charm on-screen and off: "I'm beyond excited to be working with Matt for the next two seasons – he's the perfect fit for Paul Smith. He's also one of those people who really embodies effortlessness, both in terms of his on-screen characters and his off-screen sense of style. And, of course, It doesn't hurt that he looks excellent in a suit."
The collaboration between Matt Smith and Paul Smith promises to be a resounding success, capturing the essence of British style with a modern twist.
