COS Launches AW21 Collection


WORDS BY,

DOUGLAS HENRY LEWIS

There is an understanding and honoring of classic neutral tones and menswear silhouettes.

The COS AW21 collection feels fresh, unique, and wearable for today.

2 MINS READ TIME

 
 

The creative identity of London is one that is totally unmatched, much more experimental, with free-flowing creativity frolicking frivolously throughout the streets.

COS, in true fashion, made a spectacular return to the runway at Roundhouse, a hub for youthful creative communities to showcase their various talents. On this spherical stage of physical and digital delight, models strutted in a counterclockwise formation while enormous squares of fabric hung in the air with projections of miscellaneous artistic images of human attributes and activities. 

The collection sought to “reinvigorate a classic wardrobe with the freedom to push the boundaries of traditional design paralleled by the fluidity of movement through draped, layered styles and oversized fits.”

There is a beautiful symmetry that aligns this collection, exemplified expertly with the clothes and the theatricality of the venue – a real marriage between digital and physical, concept to creation, experimentation, and elegance. Quite simply, the clothes breathe and the pieces speak for themselves. 

The collection captured exactly what the experimentally chic Central St. Martins student and the dignified design executive would wear on a Wednesday while catching the tube from Victoria to Piccadilly Circus.

 
 
Ottawa Kwami walking the COS AW21 runway show during London Fashion Week on Tuesday, September 21st, 2021. Photo: Courtesy of KCD Worldwide

Ottawa Kwami walking the COS AW21 runway show during London Fashion Week on Tuesday, September 21st, 2021. Photo: Courtesy of KCD Worldwide

 

In black and cream, there are tote bags with one strap for the handle, shaped like the foldable brown paper bags you obtain from a Brooklyn bodega. A white, olive green, to black ombre color scheme done on a Mohair sweater, which is hugely popular this season.

 
 
 


We simply cannot get enough of the fluidity and movement that comes from the oversized trousers. Its silhouette also translates on the superb navy peacoat, and a powder-blue oxford shirt – perfect to wear over a turtleneck as if it is a jacket. A blazer with a zipper going down the front where buttons should be.

Tae Min Park walking the COS AW21 runway show during London Fashion Week on Tuesday, September 21st, 2021. Photo: Courtesy of KCD Worldwide

Tae Min Park walking the COS AW21 runway show during London Fashion Week on Tuesday, September 21st, 2021. Photo: Courtesy of KCD Worldwide

 
 
Jonas Gloer walking the COS AW21 runway show during London Fashion Week on Tuesday, September 21st, 2021. Photo: Courtesy of KCD Worldwide

Jonas Gloer walking the COS AW21 runway show during London Fashion Week on Tuesday, September 21st, 2021. Photo: Courtesy of KCD Worldwide

 

Utility and practicality take a peak with safari-esque pockets on a cream-colored shirt with matching pants! The brand also introduced a new geometric cut-out collar combination on a black bomber jacket. Sleeveless V-neck sweaters, very deep almost-brown mauves, olive greens, a camel suit, and my personal favorite: a plaid, ombre, mohair trench-coat done in navy, sky-blue, orange, and even a hint of violet. 

 
 

The men's clothes featured in the Autumn/Winter 2021 collection from COS have encapsulated the essence of modern British menswear and set the tone for how to stay both cool and warm in the following months to come.

EDITOR’S NOTE: THIS TRANSCRIPT HAS BEEN EDITED FOR BREVITY.

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PRODUCTION CREDITS:

Show Design, Direction and Production Bureau Betak  

Recycling/redistribution of show set Event cycle

Photographer/Content producer Jack Davison  

Film Director/Content producer Julien Pujol

Casting Directors Establishment New York 

Soundtrack MODE-F

Stylist Clare Richardson 

Stylist Assistant Lead Eleanor May Brown 

Stylist AssistantS Jasveen Manku, Yuriko Hiratsuka, Hamish Wirgman 

Show space Roundhouse.London

Make up by Niamh Quinn at LGA Management for Epara

Hair by Mari Ohashi at LGA Management using Boucleme 

Printing Studio Bourn

COS Design Director Karin Gustafsson 

COS Head of Menswear Design Christophe Copin


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FASHION WEEKDouglas Henry LewisCOS Launches AW21 Collection, Ottawa Kwami walking the COS AW21 runway show during London Fashion Week on Tuesday, September 21st, 2021. Photo: Courtesy of KCD Worldwide, Tae Min Park walking the COS AW21 runway show during London Fashion Week on Tuesday, Jonas Gloer walking the COS AW21 runway show during London Fashion Week on Tuesday, Show Design, Direction and Production Bureau Betak   Recycling/redistribution of show set Event cycle Photographer/Content producer Jack Davison   Film Director/Content producer Julien Pujol Casting Directors Establishment New York  Soundtrack MODE-F Stylist Clare Richardson  Stylist Assistant Lead Eleanor May Brown  Stylist AssistantS Jasveen Manku, Yuriko Hiratsuka, Hamish Wirgman  Show space Roundhouse.London Make up by Niamh Quinn at LGA Management for Epara Hair by Mari Ohashi at LGA Management using Boucleme  Printing Studio Bourn COS Design Director Karin Gustafsson  COS Head of Menswear Design Christophe Copin, Look 1. DIANA ACHAN Look 2. LOULOU WESTLAKE Look 3. SARA BLOMQVIST Look 4. BRIANA MICHELLE Look 5. MALICK BODIAN Look 6. ZUZU KUSHNIRUKOVA Look 7. OTTAWA KWAMI Look 8. ANNA K. Look 9. TIM SCHUHMACHER Look 10. PHILIP ADOMAKO Look 11. KIRSTY HUME Look 12. HEEJUNG PARK Look 13. FERNANDO CABRAL Look 14. MARIANNE SCHR0DER Look 15. SANG WOO KIM Look 16. VARSHA THAPA Look 17. JONAS GLOER Look18. JANAYA FUTURE KHAN Look 19. IMARI KARANJA Look 20. JEREMIAH BERKO FORDJOUR Look 21. KESEWA ABOAH Look 22. MALIKA EL MASLOUHI Look 23. MASON MARCHETTI Look 24. LEON DAME Look 25. AJOK MADEL Look 26. CLEMENT CHABERNAUD Look 27. AMANDA PARKER Look 28. NORA ATTAL Look 29. TAE MIN PARK Look 30. ALYSSA SARDINE Look 31. GUINEVERE VAN SEENUS Look 32. GIEDRE DUKAUSKAITE Look 33. MARK VANDERLOO Look 34. JADI WEGENER Look 35. NYIBOL Look 36. EDIE CAMPBELL Look 37. BRETT ANDERSON Look 38. BARBARA VALENTE Look 39. EMMA GOUNE Look 40. YOONMl SUN, Douglas Henry Lewis