Luxury, And Beauty In Quality Form: Carl F. Bucherer


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Words by, Igee Okafor

Photography, Melissa Ditella


The top tier wrist watch industry would be of no importance without its constant tribute to tradition, and classic design. In addition to reassessing products in ways that reflect how we like to see the world today, these attributes are the reason a brand like Carl F. Bucherer continues to lead in the industry. With the gradual increase in demand for the creme de la creme of watches,  it's all about designing conventionally. 

The foundation of the Lucerne-based watch brand is credited to Carl Friedrich Bucherer himself. An imaginative talent who in his time, always sought out to amalgamate luxury, and beauty in quality forms. In 1888, Mr Bucherer opened a jewelry shop as a result of his ever growing enthusiasm for creating timepieces. Seeing as one of his sons trained to be a watchmaker, and the other a goldsmith, it is not difficult to see why the brand has flourished beyond its years - creating timepieces completely championed by many for the straightforward rationale that it is without a doubt, categorically chic.


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Nobody does luxury timepieces like Carl F. Bucherer, the brand’s most recent designs like the Manero Flyback; a fine chronograph is a nod to the label’s inclination for aligning both time honored, and historic designs to contemporary watchmaking by the armful. As the brand continues to expand their collection with the strong aesthetic, and characteristically superior crafting approach they're known for, they're assessing first rate elements that help differentiate them from other luxury wrist watch brands. It all lies within the level of craftsmanship and functionality that is used to create the product that consumers tend to need and want. Everything from singular taste, to value, and size matter.

"Made of Lucerne" as the brand so proudly emphasizes due to the surrounding's value for tradition and its people, Carl F. Bucherer's spiel as one of the world's leading luxury watch brands is deeply rooted in three things - the importance of family value, a one of a kind elegance that is more aspirational than it is superficial, and an undying passion for creating polished timepieces that will be utilized in adorned ways. 



Paying homage to the brand’s fresh faced swiss essence, the watches present the proper amount of sharpness , polished design, and up-to-the-minute style admirers of mid century modern design, classic silhouettes, and sizing gravitate towards. There is a youthful, and evocative charm to the product that highly compliments the brand’s elegance.

A watchmaking brand as well detailed as this is bound to pull attention, and leave design aficionados dazzled. Paying homage to the brand’s fresh faced swiss essence, the watches present the proper amount of sharpness , polished design, and up-to-the-minute style admirers of mid century modern design, classic silhouettes, and sizing gravitate towards. There is a youthful, and evocative charm to the product that highly compliments the brand’s elegance. A timepiece as well detailed as this is bound to pull attention, and leave design aficionados dazzled.

Carl F. Bucherer continues to expand and is engaging a wide range of enthusiasts, guided by an awe-inspiring list of distinguished representatives, and supporters that cherish the brand's background and point of inventiveness. In a saturated market full of never ending product that can make it a bit troublesome to secure essentials that will complete a well ordered wrist watch collection, Carl F. Bucherer is worth a shot.